6 Consumer Trends to Guide Your Marketing Strategy

6 Consumer Trends to Guide Your Marketing Strategy

Green food gets the hype

Will 2019 be the year veganism goes mainstream? Apparently, yes! The number of adults willing to say no to all animal products is rising, especially among millennials, with concerns with eating healthy and sustainably impacting lifestyle choices.

The business of providing vegan meals is booming – be it restaurants, home-delivery, or public services, like schools and hospitals. Even meat businesses are creating vegan lines of their own.

At the same time, vegan companies – like Vivera and Impossible – are delivering new products and plant-based meat substitutes that actually look and taste like meat.

Business gets political

There was a time where businesses would shy away from politics, afraid to offend customers or stakeholders. 2019 is not going to be that time. This will be the year of “woke capitalism” – the trend of companies associating themselves with liberal causes.

There are two reasons for this: on one hand, some political agendas (like anti-immigration or protectionist laws) may be in conflict with their activities, on the other hand, consumers are demanding brands that share their own values.

There have been good examples of this already – Nike’s choice of Colin Kaepernick as campaign face, that caused outrage from conservatives on social media, but saw Nike’s sale soaring -, and also bad examples – Target lost sales after publicly supporting transgender facilities.

It is a fine walk for companies to walk – they need to really know their customers’ convictions, even the less obvious ones.

Old is the new young

As we live longer and longer, especially in developed countries with decent healthcare systems and social conditions, the meaning of “old” is changing.

Baby boomers (born between 1946 and 1964) are now entering their 70s, but they don’t see themselves as old. They want to contribute to society, they prioritize their well-being and enjoyment of life and they are almost as obsessed with technology as millennials.

This means a new segment of mature consumers, that have time, disposition and a high level of disposable income, that are looking for products and services that help them stay as youthful as possible in mind and body, not trying to change things—just look and be the best they can be.

These people don’t feel old, and they certainly don’t wanna be called old – so companies should approach their communication with nuance. For example, wellness companies are almost ageless, as they appeal to both millennials and older people.

360º Wellbeing

As we mentioned in our Tech Trends Report, the wellness industry will get an even bigger bump in 2019.

The ascension of wearables to monitor our health, the easy access to treatments previously only available in doctors’ offices and an increase in available information, will lead to consumers taking their well being into their own hands.

This “I can take care of myself” attitude will be reflected in the way people eat, drink and approach their dietary health in general. Solutions such as personalized nutrition, alternative health therapies, and preventative solutions will offer consumers the chance of feeling in control of their wellbeing.

Eco-conscious

It is with no surprise that we find that the eco-conscious trend is here to stay.

Sustainability and the environmental degradation of the planet is in everybody’s minds, thanks to popular culture phenomena, like BBC’s Blue Planet II, often credited for awareness of plastic pollution both domestically and internationally.

Millennials are leading the way into choosing products that are cruelty-free (from free-range meat to vegan skincare products) and are regularly considered to be the ones driving the sustainable movement with their lifestyle and behavioral changes.

And it’s important to note that if Millennials are more conscious than ever about their purchases reflecting their beliefs and values, and Generation Z is close on their trail, a long-term change is most likely taking place.

As the throwaway culture of previous generations dies, ethical will become mainstream – in 2019 we’ll be taking steps into a greener, conscious and plastic-free world. The circular economy will also be a trending topic in the next few months, as it answers environment and sustainability concerns.

Knowledge is power

In an era of self-taught hackers and beautypreneurs, we have information at the tip of our fingers. Almost any subject that we want to study will be available online. From youtube tutorials to online classes (there are even online services, like Masterclass, that crosses education with entertainment), everyone can be an expert.

This context produces even more demanding consumers, as the power has switched between retailer and consumer.

Shoppers don’t go to brands to get product information anymore, they look to each other’s opinions for advice on what to buy and where, and how to get the best product for their money – and one source of information is not convincing enough.

In this landscape, the consumer is more demanding than ever. To survive, brands must cater to them, constantly innovating, streamlining and aestheticizing their offerings to entice shoppers.

 

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TOP 5 TECH TRENDS IN 2019

TOP 5 TECH TRENDS IN 2019

Are you wondering which techs will grow exponentially in 2019 and disrupt industries? Wait no more, scroll down and see the top 5 tech trends for 2019!

1. Blockchain beyond crypto

When we hear “blockchain”, we automatically think about cryptocurrency. Because it is the technology that enables cryptocurrencies like bitcoin, litecoin, ether, etc, the spotlight has been on it, but there are many use cases where the distributed ledger technology can be applied to improve business processes.

Blockchain is a secure system for recording and verifying transactions and storing trusted records and it has the potential to disrupt enterprises in many industries. Companies are using Blockchain technology to transform time-consuming, centralized, less reliable and less secure systems.

Finance is easily mentioned as the first industry that will be disrupted by blockchain, but there are other challenges that can be worked on with blockchain, like transparency of supply chains, the streamlining of processes and new sharing economies that can be useful to the food industry, the fashion industry, and even the energy sector.

2. Space is the new frontier (again)

If you’re a fan of JFK’s inspirational “Moon Speech”, you’ll be glad to know that the space run is about the enter the political agenda (again).

This year began with China landing on the dark side of the moon. And they probably won’t be the only ones. Besides Americans, there are moon missions also coming from India, Israel, and Japan.

Romantic, inspiring speeches are not guaranteed, but the investment in this field brings technological innovations that will then trickle down into other industries – we’re still reaping the benefits of the 60’s space run – we can thank it for artificial limbs, satellite TV, water purifier, freeze-dried food, and memory foam!

3. Wellness and Health get blurred

Beauty has been linked to health – healthy skin, hair, nails… – and beauty is ready to embrace technology to bring complete personalization to customers.

Beauty and skincare brands are using technological advances (like 3D face scanning and AI) to offer consumers completely tailored and unique recommendations and products for their skin’s needs.

A growing understanding of hormones’ role in every system of the body, affecting everything from your heart health to your sleep quality, is making for a boom in the market for home testing: which collects consumers data and then provides explained results and recommendations, with several consumers finding this option more affordable than traditional healthcare and opting to consult a doctor only after abnormal test results with the home kit.

Wellness aficionados are already using IV drips to boost their immune system, curing hangovers and boosting their skin with nutrients and vitamins, with several new locations offering these services.

All in all, with consumer’s knowledge improving and an explosion of wearables that will net us measure our own biometric data, treatments previously available only through doctor’s appointments are now being available directly to consumer’s, who are taking their health and well being into their own hands (thanks, Gwyneth Paltrow!).

4. Mobility continues to go green

The path to a greener city living will continue to flourish in 2019 (see what I did there?). Electrification will be reaching fleets of vehicles, like public transportation. Unlike individual electric car owners, public transportation has static routes and is predictable, and an infrastructure that is easy to build and plan for.  Buses and trucks are also more polluting and have a long-term financial payoff for going electric – which makes them a perfect a perfect choice to “electrify”.

Also, governmental pushes to introduce more eco-friendly programmes, coupled with more electrical options – bikes and scooters -, and civic movements for sustainability and zero waste living will work towards a greener city living.

5. R+ gets to more apps and devices

Realities will get a big plus this year! Even though this is a technology that has been getting traction for some years now, only now are we realizing all its potential – and how to integrate it.

There is a value in taking the digital world and the physical world and bringing them together in meaningful ways. AR/VR will be used not only for gaming and entertainment purposes but also in everyday practical life.

It is already being used in education (to train doctors, nurses, teachers, and police officers) and it has a range of uses, from entertainment to commerce, from medicine to the military.

It will become even more interesting once it starts being connected with other input methods: combining things like eye tracking, voice recognition, hand gestures, finger bone tracking to create a truly immersive experience.

In 2019, enterprises will be expected to take advantage of its potential to lift efficiency or better communicate with its stakeholders.

Oh, and don’t forget to subscribe to our newsletter for more trends, tips, news and event details.

5 Fintech Trends to Watch in 2019

5 Fintech Trends to Watch in 2019

According to Gartner, traditional banks will be made irrelevant by 2030 due to changing customer behaviors and advancements in technology. As fintech startups fire up, the finance industry is set to be disrupted in the next few years.

Here are the 5 trends to watch in fintech in 2019:

1. Changes brought on by regulation

PSD2 (the European Payment Services Directive 2.0), set to be fully implemented in Europe by September 2019, will bring great advantages for consumers – it aims to make payments safer, increase customer’s protection and foster innovation and competition while ensuring a level playing field to all players.

But it will also mean a great deal of change for banks: to stay compliant, they will have to embrace digital transformation across their entire business and the opening up of their APIs to third parties.

This type of open banking will be on the rise (especially in Europe) as it provides greater financial transparency options for account holders ranging from open data to private data, which brings us to the next point.

2. Open Collaboration

Open banking will also bring to the financial industry into a smart collaboration mode. We’ll see multiple partnerships between banks, fintech startups, and other professional service providers (such as accountants and lawyers), all operating in an ecosystem via interconnected APIs. These partnerships will aim to deliver a consistent, seamless experience for end-users, and to provide a wider array of services.

3. Cashless Payments

Carrying a wallet with *gasp* coins inside is close to being a thing of the past!

We expect advancements in mobile and real-time payments – so banks should be thinking mobile first in their strategies.

We’ll also see stores running to get active chip machines just in time to jump on cardless payment train. Soon we’ll be using just phones for payments and all currency will virtually be, well, virtual.

4. Blockchain

It’s not surprising that blockchain will be one of the trends for the sector. But besides being the technology behind cryptocurrencies, there are a lot more ways blockchain will be helping the finance industry.

From cryptocurrencies to improved and faster payments, new banking solutions, trading opportunities, and the improvement of pretty much every industry, from health care to food production and retail, blockchains will soon be normality in our society.

5. Automation

People are not going to bank counters anymore, so not only are banks looking into mobile first solutions, but they are also looking for ways to substitute face-to-face interactions in their sales pipeline. Startups like Attila (from Lisbon Challenge by Beta-i’s Fall 18) are looking into AI to create meaningful financial conversations between clients and their banks.

But AI will not only help us streamline processes, but it will also help our decision-making: helping make on-the-spot decisions about where to put our money, what to do when an account is overdrawn, and approving us for loans and interest rates on the spot.

If you think you’ll be part of this revolution, you should be looking into making strategic partnerships. Join up with SIBS, the most secure, modern, and reliable payment solutions player, who has a network of more than 300 million users. SIBS Payforward Accelerator, the fintech and payment piloting program is back and looking for startups with solutions in Artificial Intelligence, Cyber Security, Blockchain, Big Data, Machine to Machine, Biometrics, Robotics, IoT as well as Open Banking API. Be part of the finance disruption, here.

Tourism and Travel Tech Trends

Tourism and Travel Tech Trends

From chatbots to digital payments, there’s a world of new technologies that are changing the way people travel and the tourism sector. As the Lisbon Tourism Summit approaches, let’s dive right into the main trends changing the business.

Chatbots and Conversational Interfaces

Chatbots are experiencing an extensive hype with good reason! Chatbots allow travelers to directly interact with travel agents in a trusted manner, before and while traveling. It creates a customized communication that enhances the customer experience, builds trust and increases retention rates while reducing costs dramatically.

The maturing development of conversational interfaces holds the potential for a far more advanced level of bots in the near future, though it is expected they will cooperate with human travel agents instead of fully replacing them.

Who’s already using this tech?

(Mouseover picture to read!)

[imagebox maintitle=”DESTYGO” subtitle=”Destygo stands apart from other chatbot builders by creating a conversational artificial intelligence platform specialized for the travel industry. Only a year old — and a graduate of International Airlines Group (IAG)’s Hangar 51 accelerator — the company already builds chat and voice assistants for companies, such as travel management company Carlson Wagonlit Travel and Iberia Airlines. ” image=”http://rethink.beta-i.pt/wp-content/uploads/sites/25/2018/11/DESTYGO.png” color=”white” space=”60″ link=”https://www.destygo.com/”]

Artificial Intelligence

For customers, AI simplifies travel decisions, shortens the time of purchase, and enhances personalized offerings throughout the entire travel lifecycle.

For travel agents, automating low priority tasks frees up time of the human workforce which then can be used to add further value. Offering accurate travel recommendations such as alternative travel dates, destinations and local sightseeing options based on previous searches or bookings boosts customer loyalty and results in repeated sales.

Who’s already using this tech?

[imagebox maintitle=”Journera” subtitle=”Journera provides a suite of APIs for travel companies to connect to the Journera platform. As data is published to Journera, their algorithms detect matches and initiate the flow of travel events for that shared customer’s trip. When your customer’s trip changes – say a new component is booked or a disruption occurs – they immediately deliver those events to you and your Journera partners.” image=”http://rethink.beta-i.pt/wp-content/uploads/sites/25/2018/11/journera.png” color=”white” space=”80″ link=”https://journera.com/”]

Augmented Reality & Virtual Reality

AR and VR technologies take travel experiences further by demonstrating destinations (“try before you fly”), preserving historical landmarks, and even creating new attractions.

Augmented and Virtual Reality equip travel agents with the tools to highlight their unique selling points such as hotels or destinations.

By inviting visitors to be a part of the story it becomes the traveler’s story – a journey that boosts engagement, ultimately culminating in a one-of-a-kind travel experience.

Who’s already using this tech?

[imagebox maintitle=”QuaQua” subtitle=”QuaQua, has leveraged Virtual Reality (VR) and Augmented Reality (AR) technology to create the world’s first virtual travel platform that maps end-to-end travel journeys. Today’s consumers, mostly millennials are glued to their smartphones all the time, are more focused on experiences, and most want a sneak peek at a destination before traveling, to get a fair idea of what and how they’re going to actually experience.” image=”http://rethink.beta-i.pt/wp-content/uploads/sites/25/2018/11/quaqua.png” color=”white” space=”60″ link=”https://beta.quaqua.com/”]

Mobile Travel

By today, mobile has turned into the latest sales channel for travel agents as travel pairs well with mobile devices, permitting passengers to continue and modify their journey once they have taken off. From cross-device service to personalized & data-driven search results, integration of travel information, as well as AR/VR apps and wearables, travel apps show an advantage in various areas.

Who’s already using this tech?

[imagebox maintitle=”Lvji” subtitle=”Anyone who has traveled in China outside of its best-known cities knows that the amount of tourism information infrastructure is limited for Mandarin-speakers — let alone for international visitors. To fill the gap, Lvji has developed audio travel guides for mobile apps and electronic kiosks for destinations. Once the company has solved China’s destination marketing problem, it will have learned enough to build products that could travel far and wide.” image=”http://rethink.beta-i.pt/wp-content/uploads/sites/25/2018/11/lvji.png” color=”white” space=”60″ link=”http://www.lvji.cn/”]

Digital Payment

The increase in digital payments comes down to three main lines of disruption: P2P payment applications, digital wallets (eWallets), and the rise of cryptocurrencies. While these technologies improve efficiency and convenience, gaining traveler’s trust is still a challenge. When implementing these solutions, traditional and online travel agents need to be aware of these concerns to address them correctly.

Who’s already using this tech?

[imagebox maintitle=”WeTravel” subtitle=”WeTravel developed a platform that collects payments securely while also managing (group) bookings efficiently. The startup allows travel agents to create a booking page that collects downloadable traveler information, and, additionally, collects payments as well as refunds.” image=”http://rethink.beta-i.pt/wp-content/uploads/sites/25/2018/11/Screenshot-2018-11-15-at-12.18.21.png” color=”white” space=”60″ link=”https://www.wetravel.com/”]

Customize Travel

Who’s already using this tech?

Personalizing travel experiences starts with understanding traveler behavior and tailoring travels according to their needs. Similar to airlines, travel agents need to take care to provide their customer’s personalized offers, genuinely created to meet their expectations.

[imagebox maintitle=”Kompas” subtitle=”With this app you’ll no longer have to spend hours online searching for that perfect place. We’ll show you hidden, unique, and independent gems, available at the tap of a finger. You can plan your day with itineraries based on your interests and location, designed to optimize your time and money. ” image=”http://rethink.beta-i.pt/wp-content/uploads/sites/25/2018/11/kompa.png” color=”white” space=”60″ link=”https://www.kompasapp.com/”]

User-Generated Content

Given the limitless amount of information available on the Internet today, travelers sometimes are overwhelmed by it. User-generated content, namely blog posts, social media shares, etc., is one way to turn this information into actionable insights.

Moreover, UGC is a powerful tool to give potential customers an authentic look at a travel agent’s offerings. Besides contributing as an inspiration for wanderlust and increasing trust, user-generated content is an influential way to get in front of new target audiences.

Who’s already using this tech?

[imagebox maintitle=”live2leave” subtitle=”Live2Leave, adds a personal touch to a travel recommendations sector dominated by TripAdvisor in which the advice offered is often detached and generic. It does this through an app that lets travelers record their favorite spots, share their recommendations with friends and local experts, and search for tips in a given destination.” image=”http://rethink.beta-i.pt/wp-content/uploads/sites/25/2018/11/live2leave.png” color=”white” space=”60″ link=”http://www.live2leave.com/”]

Web & App Travel Aggregators

Ready-made itineraries are to become a thing of the past due to the rising demand for personalized travel. Web and app-based travel aggregators come in a variety of formats. From the better-known flight, hotel and car aggregators to thematic tours, outdoor activities, luxury traveling and sustainable tourism, travel aggregators offer fully customizable travel experiences. Some aggregators expand their support throughout the entire trip, allowing travelers to change preferences during the trip or even fully planning how to spend their time at the desired destination.

Who’s already using this tech?

[imagebox maintitle=”Holidayen” subtitle=”Holidayen is one web-based travel aggregator that has found its niche. The startup focuses on sightseeing tours, attraction tickets, and activities. With more than 100.000 booking options the meta-search engine provides travelers with an extensive overview of several destinations. Additionally, the platform allows users to save and revisit their activities at any time.” image=”http://rethink.beta-i.pt/wp-content/uploads/sites/25/2018/11/holydaen.png” color=”white” space=”60″ link=”http://www.holidayen.com/”]

How is the industry facing this changes and embracing these technologies? That’s what the industry leaders gathering November 20th in Lisboa will discuss at the Lisbon Tourism Summit. Get to know this event and speakers here, and subscribe to our newsletter for more trends, news and event details.

Top 6 Travel Trends for 2019

Top 6 Travel Trends for 2019

As travel has become more and more accessible to people over the past few decades, the global industry has boomed in recent years, but consumer behavior in tourism keeps changing rapidly.

On November 20th, the leaders of the sector will gather in Lisbon to discuss the challenges of the Tourism Industry, but we will unveil just now a little peek on the travel trends that will lead in 2019!

1. Off-peak travel

Overseas traveling is not for summer vacations anymore! Recent studies suggest that seeking warm weather is not the motivation for travelers anymore.

There are a lot of perks to winter traveling – the low season allows for more affordable trips and stays for consumers, but also an opportunity to experience new places or new experiences in the same place.

This opens an opportunity for countries that are not seen as “summer destinations”, as well as for summer destinations to spread out the influx of visitors throughout the year.

Winter festivals around the world attract millions of visitors, such as China’s Harbin Ice Festival (which had over a million visitors last year), the number of hotels opening in or around the Arctic Circle is increasing, and seeing the Northern Lights is quickly becoming a must-Instagram moment.

2. Experience-Based Travel

Adventure travel has been in vogue for a while, but the concept of adventure is rapidly changing – evolving from adrenaline activities to “experiencing a new culture”.

This comes to show a completely new angle on searching for a destination – travelers are now looking into vacations that are also an opportunity to learn and enrich themselves: interests are spiking for holidays’ activities like hiking tours, bike tours, surf classes around the world, cooking classes and food photography workshops.

Even honeymooners are choosing adventure travel – opting for something different and absconding to Switzerland or doing safari tours.

3. Conscious Travel 

The awareness of our footprint on earth is getting to travelers. Conscious is all about enjoying our planet while being conscious of the damage we bring to it. Eco-hotels are on the rise in searches, and large ship cruises are aiming to reduce their environmental footprint.

Responsible tourism does not mean just reducing your travel footprint but also maximizing the benefits to local communities, minimizing negative social or environmental impact, and helping local people conserve fragile cultures and habitats or species.

 

4. Foodie Travel

The rise of celebrity chefs, famous restaurants and quality food-related content is making travelers ever more open to traveling the distance for a good dish – and an local food experience is essential to having an authentic experience of a place. Restaurant guides are up in searches and even people with food restrictions are willing to be adventurous as vegetarian and vegan food guides become more popular.

Instagram-able moments are more in vogue than ever when it comes to food, with popular foods attracting travelers to specific neighborhoods in towns.

The booming craft bar scene on America’s West Coast is a magnet for beer aficionados, and wine enthusiasts are heading to wineries and tasting rooms around the world.

5. Weekend Travel

Not everyone can take a two-week vacation to globetrot around the world, and it doesn’t matter. Travelers are willing to maximize their downtime by extending their weekend into mini-trips. Stopovers are also becoming popular in itineraries as a way to explore more cities in one travel and get the most of the getaway. Travel opportunities are right around the corner!

6. Uncharted Territories

Destinations are changing as well. The same spots you see all over your friends Instagram pictures don’t seem new anymore, so people are looking beyond big cities and searching small town destinations and secret spots off the beaten path.

As well known travel hotspots in Europe struggle with over tourism, the industry stakeholders are looking to less-traveled destinations in the continent to redistribute the demand – several eastern Europe countries now offer new experiences and benefits to attract travelers to the lesser known parts of Europe.  

At the same time, central Asia and the middle east are growing in international arrivals and surpassing Europe and South America – the Middle East is currently the fastest-growing travel region in the world!

As the trends change and the number of travelers grows, is the industry ready to tackle the challenges presented by this increase in traveling? Are stakeholders ready to create an ecosystem that is both pleasant to travelers and responsible in its impact on local communities and the environment? That’s just some of the questions answered by the industry leaders on the next Lisbon Tourism Summit, happening on November 20th. Get to know the summit here, and see how you can join and contribute to the discussion.

 

Hacking the Summit – How to make the most of the event

Hacking the Summit – How to make the most of the event

We’ve said it before, we’ll say it again: you need to hack the Summit. With over 50,000 attendees from different backgrounds and sectors, hundreds of speakers across 18 different stages, and side events going on, there will be a lot of things going on during the four summit days.

It is only reasonable to assume it will be impossible to attend everything and very easy to lose track of time with distractions.

Truth be told, it is impossible to attend every single moment of the summit (unless you have the superpower of omnipresence). But also, you don’t need nor should you want to. It’s all about recognising who you are and what can you take most from the event.

Here are some tips on how to make the most of the WebSummit and your days in Lisbon.

Set your goals  

This is the most important thing to do. Take into account who you are, what you do, and what are the best opportunities for you during the event.

If you work in the corporate world, what are you looking for? Inspiration and best practices from the speakers, information about news techs disrupting your business, or startups to partner up with?

If you’re a recent startup, you’ll probably be looking for acceleration and open innovation programs and networking in the ecosystem; if you’re a mature startup you’ll probably be looking into prospective clients, investors and partners within your sector.

There are a lot of different insights you can take from the event, so it’s important to set realistic goals of what you want to achieve. It seems basic, but not answering this question might lead to 3 full days of work with nothing to show for.

Research & Plan

It may seem like tedious pre-work, but planning your days ahead will let you hit the ground running on the summit days.

If you plan on attending a lot of talks and panels, go through the schedule first and choose the most important for you. Keep this tips in mind:

  • Use the topics tags on the site to see only relevant keynotes (try several tags that fit your interests).
  • Keep in mind the venue map. Don’t plan to attend two talks where the second starts at the same time the first one ends if they are on different stages on opposite sides of the venue – you’ll just end up running like crazy and missing the first 5 minutes of the keynotes (which is is particularly bothersome because most presentations will only be 15/20 minute long).
  • Research the speakers ahead of time – see what they do, and which position they hold. Looking into previous talks or interviews online will help you determine if you’re interested in this keynote or help you better analyze and understand their positions when listening to panel discussions.

It’s a daunting prospect, but we already did half the research for you. Check our tracks available in Beyond the Summit, they are divided between executives and startups, but inside you’ll also find sectors and themes. They are a great starting point to tackle this task.

Download the app

Download the event app, and make the most of it:

  • Use it for a quick and easy check-in.
  • Tag the talks and panels you want to see and make your own personalized schedule.
  • Consult the venue map and not waste 10 minutes walking towards the wrong stage.
  • Use the chat function to reach out to other attendees you want to connect with (see next point).

Network

This is truly the most important part of the event. Take every opportunity to broaden your network of contacts and get to know as much as possible: competitors, innovators in the sector, prospective clients, like-minded entrepreneurs. Who knows, any of these could be your next partner. Make use of the conference app that allows you to reach out to other attendees, and while on the floor (or the coffee break), don’t be shy. If you’re reaching out to investors, we wrote some tips for you here.

Go to the side events

Side events are a great opportunity to meet people, specially because they happen in a much more relaxed environment, but also because they include the local ecosystem and people who may not be easy to find at the event venue. From pub crawls, to group meets to all night parties, there’s a lot to choose from. We have a list of all the ecosystem events right here.

Be early

I know this seems like it was your grandma’s advice but the truth is the venue is huge, and so is the number of attendees. You should be arriving at the venue at least 30 minutes before your first appointment – besides the check-in, there’s a security search that usually makes for a long line at the entrance. 

Also, if possible, give yourself 5 minutes between talks, or if booking a meeting consider you’ll take at least 5 minutes to get to the place (have I mentioned it’s a HUGE venue?). If you can, have your meals and breaks at unconventional times – because yes, the food courts (even though they are now more spaced out) will be packed between noon and 2pm.

Take care of yourself

We know you will be going on and on for 4 or 5 days, taking the most of the event. And even though the atmosphere at the summit is energizing, conventional sources of energy and self care are still needed: try to drink plenty of water (the temperature is usually warm inside), don’t skip meals and (try to) get at least a few hours of sleep. Getting sick or not being your best self won’t make for a good investment of your time.

Enjoy Lisbon

All work aside, you’re in the best city in the world (we’re parcial). From the old cobblestone charming streets to modern tech

Click for our recommendations for best Food & Drinks

hubs, from cosy traditional food restaurants to hip cocktail rooftops, there’s a little bit of everything for everyone, with an undeniable Lisbon charm. The Beta-i team has enjoyed the best this city can offer, and we want to share it with you. Check out our profile on Misk (available for iOS and android), and get curated collections of the best places in town for every moment of the day.

And if you’re still a bit daunted by the task, no worries – check our Beyond the Summit. Besides the tracks for download that are a great starting point to plan your schedule, we’ll also update regularly about all the side events, give you tips about the ecosystem and what to enjoy in Lisbon.

See you there!