A Techcare journey – Tonic App
Two years ago, Tonic App was among the 11 startups selected for the bootcamp of Techcare.
On the verge of launching a new edition of the program, we wanted to remind how their journey went and how they are now.
Tonic App was very young at the time of their application to Techcare (they had launched in March 2017). Still, once selected, they decided to bring the whole team to the Bootcamp: the perfect opportunity for all of them to better understand and to know how to work with the pharmaceutical industry.
Trying to narrow down an experience like this, we talked to the founder Daniela Seixas, to get some conclusions and outputs of Tonic App regarding the program:
Human approach is the core
In the end (well, in the beginning too), it’s all about human connection. The intense environment created in a moment like the bootcamp, is set to foster communication. Whether you’re a startup or a program partner, you will be speaking to one another, as you are all there with the same purpose.
Your access is 360º
Following the previous point, we can say that the fast access a startup can have to a company like this is indeed the biggest plus. Tonic App claims for this to be the greatest advantage of taking such an opportunity – in a short period of time they could reach to Novartis stakeholders, in a 360º vision, way faster than in other approaches.
People are the best, but they’re also the biggest challenge
Reaching to the partners is what you want and need, but it can also be your biggest struggle. As a small structure they were, Tonic App team found itself managing more than its internal resources, “the other side”. This means adapting your team to redouble their efforts into dealing and managing processes and expectations of other teams (in this case, Novatis’ one) in an organizational struggle that is also a major learning. Then, a natural conclusion rises:
Corporates and Startups have different timings
And this is a learning for both intervenients. Timings for approvals, results, decisions, are intrinsically different and both parts need to adapt, as to manage expectations. Typically, Startups are going fast, eager to respond and to receive feedback. Corporates on the other hand, follow more structured processes that will contrast to the startup way of living. Expectations need to be managed, for both, but learning from it will only bring benefits.
Culture is very important
And Novartis gets five stars from Tonic App on this. The startup has defined Novartis’ culture as extremely open, proactive and innovative. It represents some risk, of course, as being open to change always is. But it is definitely a plus to work with a company that opens its doors on innovation, and Techcare has proven it.
Life has changed
And keeps changing. Tonic App is nowadays a medical device thanks to Novartis, as it is also a requisite for them to continue working together. The team has grown, and Daniela says that, personally, it has been a very good experience, as more opportunities have risen. They have several ongoing projects with Novartis and new opportunities for internationalization are appearing.
They would do it again
Yes, Daniela says they would definitely do it again. It is indeed rewarding for a program like Techcare to get this kind of feedback from an Alumni. But it is even more important that Techcare have been able to deliver results and pilots between participant startups and Novartis, continuing to foster commercial relationships between them.
Applications for Techcare are now open and we’re eager to know what this edition will present.
