Also AWS Chief Evangelist, he praised Feedzai and many other startups while sharing his vision on cloud computing
On September 11, we had the pleasure of hosting Jeff Barr, VP and Chief Evangelist from Amazon Web Services (AWS), at Beta-i headquarters. Our hub was the place for a special AWS Lisbon User Group talk led by Barr, and also open to our clients, about the major transformations of digital business brought about by cloud solutions.
This was an opportunity for Beta-i customers and the community to enjoy a moment of knowledge exchange and interaction with one of the leading corporate names in the digital economy, right at the moment that AWS invests in Portugal through a support office and a new Amazon CloudFront location. Owner of a very active blog, Barr gave this exclusive interview to Beta-i via email as he continued his ongoing worldwide sessions.
Your talk here in Lisbon summarizes the “double shift” of digital transformation provided by cloud computing: “from simply centralized computing and storage, operated on an on-demand, pay-as-you-go basis, to the industry-wide locus of innovation, host to a multitude of services”. What is AWS’s vision and ambition to take the lead in this gigantic universe?
We look forward to fostering the country’s pioneering spirit alongside our customers and helping them accelerate their digital transformation and deliver innovative new products and services.
How would you describe AWS’s relationship with startups today? Which preferred model does Amazon use to connect to new external solutions?
Startups in Portugal and around the globe turn to AWS so they can innovate faster. They can focus their highly valuable resources on developing and marketing applications that differentiate their business and transform customer experiences instead of the undifferentiated heavy lifting of managing infrastructure and data centres. Because startups can very quickly develop and roll out new applications, it means they can experiment and innovate more quickly and frequently and if an experiment fails, they can always de-provision those resources without risk.
Which startups / new projects have caught your attention recently, and why?
One particular startup in Portugal that caught my eye is Feedzai. Feedzai is a Lisbon-based startup that detects financial fraud at scale. The company uses real-time machine learning & artificial intelligence AWS’s services such as Amazon Sagemaker to analyze transactions data through deep historical and behavioural analysis to identify fraudulent payment transactions and minimize risk in the financial industry. With more than 5 billion dollars of transactions processed daily, Feedzai enables major financial institutions worldwide (such as Lloyd’s Bank) to fight fraud effectively.
AWS’s re/Start project is a welcome and win-win solution for people, the market, and AWS itself. Are there any concrete plans to bring this initiative to Portugal in the coming years?
Portugal is an important country for us and we will continue to grow our presence and programmes as we grow our customer base. We are strong believers in the power of education and do our best to support training and up-skilling for everyone, regardless of who they are or where they are.
Your career span from working in one of the first retail computer stores in the world to your current position at AWS, not to mention startups and other big corporates experiences. From your personal perspective, but without considering points such as “agility and simplicity in startups” or “budget and structure on corporates”, what were the differentiating features or culture that most seduced you along with these experiences?
I would have to say that it is the first Amazon Leadership Principle, Customer Obsession. I have always done my best to understand and meet the needs of my contacts and customers, and this principle resonated with me right away. Another Leadership Principle, Dive Deep, reinforces my desire to always know as much as I can about the topics and technologies that I write and speak about.