We are one week away from Lisbon Investment Summit, the slightly unexpected startup conference that gathers the most daring innovators, corporate visionaries, and top-tier investors. We spoke with Daniela Seixas, CEO of TonicApp, and winner of last year’s competition, who will be joining Beta-i at #LIS again.
TonicApp, dedicated to the medical community, is an app that aggregates the most useful medical tools for doctors. It lets medical practitioners discuss clinical cases, check drug conversion tables and get informed on healthcare news – it even has a secure case discussion platform that connects doctors that can help each other in providing better care for patients.
Daniela, a medical doctor herself (neuroradiologist), felt the need to create a place for the community to convey and share. “It was a necessity I felt myself and all doctors as we see it. Today, doctors are overwhelmed with pressure from all sides – about costs, about time, and even legal situations in some markets like the United States. Besides that, the scientific knowledge is ever expanding and, nowadays, fragmented across the internet. So the idea was to create a go-to platform for all doctors that solves most of the problems they face daily.”
The startup has a connection with Beta-i from its early days – having participated in open-innovation programs like Techcare, backed by Novartis with whom TonicApp has partnered up -, so Lisbon Investment Summit made sense to them.
“We consider Lisbon Investment Summit to be one of the best events in entrepreneurship and investment in Portugal and Europe. At this time last year, we were starting our fundraising, and we specifically decided to start it at LIS, and we applied to pitch to have the exposure we needed. We’re closing the round now and even though we didn’t meet our investors at LIS, we definitely started the process there and communicated differently with each one, and it worked – we got the visibility we needed.”
The startup is not stopping anytime soon – they aim to be the ecosystem doctors need to thrive in all aspects of their profession, giving them the tools and information they need to keep thriving and providing the best care they can give to their patients.
“Tonic App has a lot of resources for doctors – some of them are clinical and some are not. This is our bet, we want to help doctors in their professional life, be it helping them diagnose and treat their patients or other areas.”
To create this, TonicApp is partnering up with other players and entities in a collaborative environment, to progress faster in a fast-paced innovative space.
“Building on an ecosystem idea, we want to work with all players in the ecosystem that have valuable resources for doctors, so we create partnerships with multinationals, like Randstad, or Medtronic or Novartis, but also with public entities, scientific organizations, and other startups like us, like Eventtia and SerFarma. Sometimes it doesn’t make sense to develop software ourselves when it already exists – we work as a channel for doctors.”
TonicApp will be at this year’s edition of Lisbon Investment Summit, and Daniela will be speaking at one of the panels at Google Stage – at the Book Launch: “Ara the Star Engineer”. The book tells the story of a young girl who loves numbers and uses her smarts to solve a big problem, by creating an algorithm and encountering real-life women tech trailblazers of diverse backgrounds. It aims to inspire young girls to pursue STEM careers and bring gender equality to the table in the sector.
As a doctor and female founder, Daniela is no stranger to the quest, bringing their unique perspective as a woman, doctor and entrepreneur: “I didn’t feel discrimination much as a female founder. Actually, even though entrepreneurship is a male-dominated field, much more than medicine – which nowadays has a lot more women than men – it’s a much more equitable environment for gender. Founding my own company and becoming its CEO, depended solely on me and my work during this time. In medicine, reaching a leadership position would not depend on me or my accomplishments, but on the established institutions.”
Don’t miss this and other important and thought-provoking conversations at Lisbon Investment Summit – get your ticket (with a 35% discount) here.