Projects and Cases

Getting co-workers out of the building to change mindsets, pitch new service models and make people-centered innovation happen.

Defining positioning, value proposition and breakthrough features for a new financial product.

Mapping life category relationship and decision process journey to master pain points and intervention opportunities to grow.

Turning new regulatory rules into advanced client service features: from behaviour and UX / UI to validated prototypes.

Intersecting people insights with current and future industry trends to enact digital transformation and enhanced bank & insurance client experiences.

Understanding needs and opportunities to develop genuine growth approaches stemming from real clients’ product usage and on/offline dialogue.

Leveraging a world-class lovebrand protocol to Portuguese reality – for Kitchen, Living Room, Bedroom and Bathroom journeys.

A bottom-up approach to expanding B2B2C’s value proposition, core products’ appeal, and client loyalty. 

Diving into company culture and growth inevitably established a new innovation mission, vision, and platform aligned with re-engineered workflows and processes.

Decoding young adult’s night experiences to deliver a new category strategy.

Redesigning the main touchpoints for different shopping centers based on their respective (and unique) city contexts.

Enrolling the entire board in an immersive experience to examine the authentic life of tourists, get to know disruptive startups business models by its creators and design a new roadmap for revenue streams.