PROTO2 is an open innovation startup program that focuses on different verticals of technology.

This edition will be targeting Cloud Services.


A 3-Month Program, going through Europe:

Phase 1

Microsoft Partners Open Innovation program: 6 weeks

Phase 2

Microsoft Azure online Workshops: 2 days

Demo Day

The final and closing day of the program, that will show results.

Microsoft has been working with startups across a varied range of verticals, from aerospace, to finance, logistics, or even retail, connecting them to a network of partners. Each edition of PROTO2 will target a different vertical.

Who can apply:

Cloud service:

Microsoft Azure


pre-Series A and Series A


B2B, Service-focused


Eastern Europe




Transforming from startup to enterprise

Needs & actions:

Looking to enter new markets geographically or industry, Looking for SMART funding

Startups taking part in PROTO2 will be spending 3 days in a different city with local Microsoft Subsidiaries, every 2-3 weeks, while the program is ongoing:

1 Eastern European city

2 Central European cities

2 Western European cities

How it works: Step by Step

You’ll get access to Microsoft’s expertise in acceleration, innovation, investment and cloud technology. This will be a one-time opportunity to meet some of Microsoft’s experts.

Each city visit, both for phase 1 and phase 2, will be planned according to its local ecosystem.

Deep dive into the local market:
How to adapt the sales strategy for the local market:
  • Market insights and overview of the local market by Microsoft Subsidiary
  • Biggest startups on the region share learnings
  • Round Table about the local market – Startups with experts
  • Network Dinner
  • Meet the local investors 1-on-1 meetings.
  • Sales Strategy Adaptation with 1-on-1 mentoring sessions about the partners they will meet.
  • Startups Work on Sales Strategy.
  • Dinner with Startups and Microsoft Partners.
  • Startup and Microsoft Partners host 1-on-1 sessions

Along the program, Startup will have access to Personalized Learnings and Microsoft Technology Support:

From Startup to Enterprise

Human Resources

Smart Money

How to enter new markets

Workshops on Microsoft Azure

Cloud Spend Optimization

Microsoft Partner CTO Showcase

Onboarding Clients


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