PROTO1 is an open innovation startup program that focuses on different verticals of technology.

This edition will be targeting Cloud Services.


A 5-Month Startup Program with four different phases:

Phase 1

3-month Open Innovation program, across Europe. Every 2-3 weeks, the program will take place in a different European city, in-person.

Startups will have the chance to hear from other startups’ experiences, as well from local investors and local Microsoft partners.

Phase 2

A 1-month Open Innovation program, in the USA. During this phase, PROTO1 will visit two different cities in eight days.

Phase 3

Microsoft Azure Event. This event will last for two days and ..

Demo Day

The final and closing day of the program, that will show results.

How it works: Step by Step

Open Innovation Europe and Open innovation US

You’ll get access to Microsoft’s expertise in acceleration, innovation, investment and cloud technology. This will be a one-time opportunity to meet some of Microsoft’s experts.

Each city visit, both for phase 1 and phase 2, will be planned according to its local ecosystem.

Deep dive into the local market:
How to adapt the sales strategy for the local market:
  • Market insights and overview of the local market by Microsoft Subsidiary
  • Biggest startups on the region share learnings
  • Round Table about the local market – Startups with experts
  • Network Dinner
  • Meet the local investors 1-on-1 meetings.
  • Sales Strategy Adaptation with 1-on-1 mentoring sessions about the partners they will meet.
  • Startups Work on Sales Strategy.
  • Dinner with Startups and Microsoft Partners.
  • Startup and Microsoft Partners host 1-on-1 sessions

Along the program, Startup will have access to Personalized Learnings and Microsoft Technology Support:

From Startup to Enterprise

Human Resources

Smart Money

How to enter new markets

Workshops on Microsoft Azure

Cloud Spend Optimization

Microsoft Partner CTO Showcase

Cloud Comparison


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