Mapping the market needs
Type
Innovation Strategy
Area
Circular Economy
Purpose
Design market-validated services
Waste management organizations face increasing pressure to reach higher targets. The challenge lies in navigating complex ecosystems, understanding stakeholder needs, and developing solutions that drive tangible impact.
One of Portugal’s waste management organizations tackled this head-on, uncovering key opportunities within the waste management system. The initiative brought together internal teams, external experts and Beta-i to design and pilot new waste management models, laying the groundwork for new services.
Besides exploring new growth paths, the program cultivated an internal culture of innovation, equipping the organization to remain agile and lead the transition to a Circular Economy.
Identify stakeholders needs
Understand the ecosystem challenges
Design and validate new services
Key Results
ecosystem interviews
Case studies
Relevant market trends
Steering sessions
Mapping the Market Needs
The Impact
Comprehensive Ecosystem Mapping:
Gained valuable insights into the waste management ecosystem, including stakeholder needs, market trends, and emerging technologies.
Actionable Solutions:
Developed and piloted two innovative waste management models, now ready for autonomous implementation.
Collaboration Across Sectors:
Engaged 12 partners in a pilot project to test new frameworks for waste management.
Future-Ready Strategy:
Positioned the organization at the center of the waste management ecosystem with clear strategies to address regulatory and market pressures.
Culture of Innovation:
Fostered an internal mindset that embraces change and drives forward-looking strategies.
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